3 Tips For Increasing Private Club Membership
Membership in a private club is a symbol of status and success for many individuals. While the general public might think that membership in a club is not within their reach, this mindset could be hurting your club's bottom line. Increasing membership numbers is vital when it comes to ensuring the profitability and accessibility of your club.
Here are three simple things that you can do to help draw new members to your club in the future.
1. Take advantage of free advertising.
In order to attract new members to your club, these members need to know that your club exists. If you don't have a large advertising budget, then it can seem like a daunting task to educate the public about your club's mission and membership benefits.
Fortunately, you can take advantage of free advertising by turning any event your club hosts into a media event. Inviting local journalists to write articles about your club or sending photographs of club-sponsored events to your local newspaper are simple ways to spread the word to potential members without spending additional advertising dollars.
2. Offer referral incentives.
Referrals can be a great way to attract new members to your club. Since existing club members already know about the benefits your club can provide, they can easily provide a testimonial for their friends and family members that will paint your club in a positive light. In order to motivate your existing members to bring candidates for potential membership to your club, it can be beneficial to offer referral incentives.
Giving a free month of membership or a gift certificate to a local restaurant for any member who refers a candidate that joins your ranks will help you increase your overall membership in the future.
3. Maintain a quality website.
With more and more people relying on the Internet as a source of information, you must maintain a quality website for potential guests to peruse. It's estimated that up to 80% of all club visitors discover potential clubs to join online, so having a strong web presence can be a simple way to attract potential members to your club.
Consider having a member with design experience create and maintain your club's website in exchange for discounted membership dues to keep your overhead costs low.
Building up your club's membership doesn't have to be difficult or expensive. Take advantage of free advertising by getting the press involved in your events, offer referral incentives, and maintain a quality website to attract new members to your club in the future. To learn more, contact a company that specializes in private club consulting.